Matriarch Equipment
Crane in Richards Bay

Matriarch Equipment is a family owned and run original equipment manufacturer based in Richards Bay, South Africa.
Established in early 2009 by brothers Justin and Ashley Bell, our company is modelled around solid business ethics with strong family values at its core.
The approach taken by Matriarch Equipment to new product development is moulded around a passion for simplicity, functionality and durability in design.

Matriarch Equipment is a family owned and run original equipment manufacturer based in Richards Bay, South Africa. Established in early 2009 by brothers Justin and Ashley Bell, our company is modelled around solid business ethics with strong family values at its core. Our proudly South African company is focused on developing innovative products which are aimed at niche markets across a wide spectrum of industries. A broad mix of industry expertise amongst the management and staff of our company affords us the advantage of having a good understanding of the different markets in which we operate. Driven to deliver on the needs of our customer base, the management strategy of Matriarch Equipment is best described as customer centric. The approach taken by Matriarch Equipment to new product development is moulded around a passion for simplicity, functionality and durability in design. Employing the skills of qualified and experienced engineering personnel in combination with state of the art design software ensures that all of our products are developed to the highest standards of engineering. We look forward to building and maintaining strong business relationships with all of our stakeholders, providing innovative solutions to our target markets which are of the highest design and build quality coupled with outstanding product support. In today’s demanding and highly competitive environment, productivity coupled with efficiency is the key to success in any business. Matriarch Equipment offers your sugarcane loading operation just that in the form of the ULTECO6 Sugarcane Slew Loader. Such enhancements include 4-wheel drive with a steering rear axle, higher travel speed, high capacity crane bringing improved reach and lift capacity, wider push-piler including additional tines and further improved operator ergonomics in the form of a new cab layout. The durable ULTECO6, like all Matriarch products, is manufactured using the finest quality components supplied by some of the world’s leading OEM suppliers. A great deal of care has been given to ensuring the best possible pairing of drive-line components to produce the most efficient package without compromising performance. One of the many up-sides to this design philosophy is a fuel economy unrivalled by others in its class.